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In order to
maintain the competitive edge in the market, alliances
outside one's organizations are order of the day.
Such an
alliance is made with another organization who may be
tactically favorable to the other organization.
In fact,
this has to have a win-win kind of an arrangement for both
the partners in terms of the advantage one is getting with
the other one.
Both the partners should feel that their partnership is not
only working fine rather had they been working with any
other partner |
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the alliance would not
have been so mutually rewarding. This is the basis of a strategic
alliance or partnership.
The supplier believes that it has a long term business with
the organization with assured orders and returns on the one
hand and the organization feels that it
is assured of a long term supply from a trusted source that
would ensure an unhindered operation within the
organization. Supplier partnering or strategic
alliances are thus a continued relationship between firms
involving a commitment over a considerably long period of
time on repeat basis by a mutual sharing of information and
the risks and the reward owing to the relationship.
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Characteristics of a healthy
alliance : |
* Partners working together at all levels
vertically |
* Mutual concern for alliance partners at
the top management
* Openness and mutual trust and
cooperation
* Shared business goals and vision
* Fairly long term commitment
* Joint efforts in development of product
* Growing business volume for each
* Sharing of information for mutual benefit
* Flexibility in resolving day to day problems |
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There are certain key factors , general in nature and mostly
described above that contribute to a healthy alliance
such as cost savings, growing business, compatibility of
culture etc.
One of the recent emergence of a powerful factor for
alliance has been the technology that has made world wide
communication a routine affair. Distance is now not a
barrier but at times a sound strategic factor.
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The key factors can thus be
summarized also as :
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Drivers : These are the genuine business
reasons for forming the partnership , such as cost
reduction, better after sales service
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Facilitators : These are the necessary support
system , usually the top management of the
partners, shared goals, compatibility of
operations etc.
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Components : These are the joint activities
and operations that are normally used to build and
maintain the relationship. Communication channel ,
joint planning etc are such examples
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